What We Do
As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity.
We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas. At this time, only candidates in these locations will be considered.
What You’ll Do
The Growth Marketing Operations Manager plays a central role to Calm’s consumer growth. The most valuable contributions that the Growth Marketing Operations Manager can make relate to:
- Owning Tableau reporting for the Growth Marketing / User Acquisition team: Responsible for maintenance and improvements to UA dashboards including the building of new reports and visualizations to drive new insights and automate data work to unlock team efficiency (this includes working with the Growth Marketing Analytics Lead to ensure the accuracy and accessibility of growth data in UA tables)
- Providing data insights: Synthesizes CPM and other macro industry trends to understand their impact on channel efficiency and conversion funnel metrics. Key stakeholders include media buyers on the UA team and other cross functional partners, Product and Finance
- Managing UA initiatives at a high level to help identify the most efficient opportunities across channels and geos. This includes managing daily pacing models and building variance vs target visualizations for cross-functional reporting
- Supporting forecast model building via data automation. This includes determining UA Monthly channel budget and performance targets based on business goals
- Supporting UA/legal cross functional process for pushing event/data privacy related technical changes
Who You Are
- Strong communicator, both written and verbal
- Extremely strong attention to detail
- Strong quantitative skills
- Proficiency in BI software including but not limited to Excel, Tableau and Mode
- Project management, ability to juggle multiple aspects of a project at once
- Proactive. Will follow up when things don’t get resolved
- Enthusiasm and passion for quality
Nice to Haves
- Familiarity with JavaScript, Python
- Experience working on subscription or health and wellness products
- Experience managing data security and/or health data privacy
- Experience working with Segment and Amplitude
Minimum Requirements
- This role typically requires 3+ years of experience in Marketing Operations and Analytics
Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm’s pay tiers is as follows:
$116,700-$178,200
The base pay range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience and other qualifications.
Calm uses employee zip code to determine which pay range applies.
This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
