What We Do
As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity.
We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas. At this time, only candidates in these locations will be considered.
What You’ll Do
The Sr. Growth Marketing Manager will fuel Calm’s growth engine and help solve the mental health crisis by leading our Paid Search, ASA and Google UAC channels. You are a self-driven channel expert who can act both strategically and tactically, with a strong track record of driving measurable impact via performance marketing channels for a DTC business. You have strong analytical skills, experienced in diving deep into data to find meaningful trends and insights that drive optimization decisions. You have direct experience in paid channel ownership, driving campaign strategies and optimization that drive performance outcomes. You’re both technical and creative, and will be a strong partner to internal media buyers, marketing ops, creative, brand marketing, and data teams to consistently evolve and improve our channel strategies. In this role you will:
- Have a deep expertise in paid search, a strategic mindset, and a passion for optimization to drive performance targets
- Own the Paid Search, ASA and Google UAC channels for the DTC business. You will take on everything from channel strategies and roadmapping down to execution of the campaigns and weekly optimization
- Leverage data and analytics to inform bid strategies, audience segmentation, and creative approaches that enhance performance and efficiency
- Implement automation to improve bidding strategies, budget pacing, and performance tracking
- Drive A/B testing and experimentation to continuously refine ad creative, audience targeting, and bid strategies
- Maintain a strong quality control framework for campaign structure, keyword selection, negative keyword management, and landing page and funnel performance
- Own and manage the channels budget and performance targets, ensuring cost efficiency and strong return on investment (ROI)
- Regularly analyze performance metrics, identifying optimization opportunities
- Dive deep into data to find meaningful trends and insights, which fuel new opportunities and ideas
- Provide regular reports and insights to senior management on channel performance and growth opportunities.
- Lead budget forecasting and pacing to ensure financial accountability and maximize efficiency
- You will work closely with teams across media buying, UA analytics, creative, and marketing ops to ensure your channels are delivering against targets
- Collaborate with product and eng to enhance and test landing page experiences and conversion paths
- Stay ahead of industry trends, platform innovations, and evolving consumer behaviors to drive continuous optimization
Who You Are
- Skilled performance marketer with deep expertise in optimizing paid marketing campaigns to ROI goals
- Proven track record of successfully managing and growing paid marketing channels, with experience operating as a sole owner of a channel to drive business outcomes
- Exceptional analytical skills with ability to generate actionable insights and take a data-driven approach to decision-making
- Experience with budget management, forecasting, and financial efficiency within digital marketing
- Excellent communication, negotiation, and relationship management skills.
- Proficiency in attribution platforms and technical measurement understanding
- Self sufficient and ability to self motivate
- Ability to thrive in a fast-paced, evolving environment and drive continuous optimization
- Highly organized with strong attention to detail
Nice to Haves
- Experience managing performance marketing campaigns for apps and/or subscription businesses
Minimum Requirements
- 5+ years of experience managing paid search campaigns
Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm’s pay tiers is as follows:
$126,000- $192,500
The base pay range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience and other qualifications.
Calm uses employee zip code to determine which pay range applies.
This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
