Job Overview:
Coursera’s Product Marketing team connects consumers, educators and enterprises with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you’ll manage key user journeys and product launches within our Consumer business, including helping shape our personalization strategy and new ways of helping learners discover the courses that are right for them.
Responsibilities:
- Identify and activate core audience insights to help shape our product strategy and strengthen product-market fit
- Develop product messaging and positioning for our target learner segments
- Drive the go-to-market strategy and execution of high-impact product launches
- Partner with our Product, Design, Research, and Engineering teams to represent the voice of the customer in influencing the product roadmap
- Present market insights and recommendations to cross-functional teams and executive stakeholders
- Define our target audiences for our consumer learning products to drive product growth
Basic Qualifications:
- 5+ years professional level experience
- 3+ years in product marketing (or related marketing roles)
- Track record of success and impact developing product go-to-market plans and building messaging and positioning
- Experience developing customer personas, segmentation, and customer journeys
Preferred Qualifications:
- Proven cross-functional leader with the ability to educate and influence with high levels of ambiguity and tight deadlines
- Comfort with a fast-paced culture with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities
- Experience working with global products and audiences
- Experience with subscription-based products preferred
If this opportunity interests you, you might like these courses on Coursera:
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$104,800 - $131,000 USD
US Zone 3
$98,400 - $123,000USD
The range(s) listed above is the expected annual base salary for this role, subject to change.
Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.
A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.
Current Zone Locations:
- Zone 1- San Francisco Metro, New York City Metro or Seattle Metro
- Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle)
- Zone 3 - all other US locations
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