Who are we and why should you join us?
BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service – providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.
As a Senior Manager, Health Plans - Marketing at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.
What are we looking for?
We are seeking a Sr. Manager, Health Plans - Marketing to develop and execute strategic marketing initiatives that drive engagement and partnership activation with health plans, including insurers such as Aetna, Blue Cross, and other key stakeholders. This role will focus on positioning our solutions effectively for the health plan audience and creating compelling sales and marketing collateral to drive partnership adoption.
This role is ideal for a marketing leader who thrives in B2B2C healthcare marketing, has a deep understanding of payer dynamics, and can craft strategic messaging that resonates with insurers and their members. You will work closely with cross-functional teams, including Sales, Product, Marketing, and Customer Success, to ensure a consistent and compelling narrative.
What will you do?
- Develop and execute marketing strategies to drive awareness, engagement, and partnership activation with health plans.
- Create compelling collateral, including sales decks, one-pagers, FAQs, case studies, and digital content tailored to payer audiences.
- Own the messaging and positioning for our health plan-focused initiatives, ensuring alignment with market needs and company goals.
- Partner with Sales and Business Development to develop marketing materials that help the team effectively communicate our value proposition to potential health plan partners.
- Leverage data and insights to continuously refine marketing strategies and messaging based on market trends, partner feedback, and engagement metrics.
- Manage multi-channel campaigns, including direct outreach, email marketing, digital content, and thought leadership initiatives to educate and engage health plans.
- Ensure compliance with healthcare regulations (HIPAA, CMS, etc.) while developing marketing strategies.
- Lead strategic storytelling efforts, crafting narratives that demonstrate the impact of our solutions on both payers and their members.
What will you NOT do?
- You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
- You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
- You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
- You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.
Can I work remotely?
Yes. We operate in Pacific Time and candidates in any time zone are welcome to apply.
Requirements
- 5-7+ years of healthcare marketing experience, preferably in payer-focused marketing, health plans, or B2B2C environments.
- A strong understanding of payer ecosystems, including Medicare, Medicaid, and commercial insurers.
- Experience developing marketing collateral tailored for health plans, including case studies, sales decks, and B2B messaging.
- Proven ability to drive adoption & engagement through compelling value propositions.
- Experience conducting market and user research to develop effective customer-facing content and messaging.
- Exceptional communication skills with the ability to convey complex healthcare solutions in a clear and persuasive manner.
- Strong analytical mindset, with experience leveraging data to optimize messaging, positioning, and marketing strategies.
- Ability to work independently in a fast-paced, startup-like environment.
- Bachelor’s degree in marketing, communications, business, or a related field.
Bonus (nice to have)
- Experience marketing digital health solutions, mental health services, or virtual care models.
- Familiarity with HIPAA, CMS regulations, and payer compliance requirements.
- Background in B2B marketing strategy with an understanding of B2B2C consumer engagement.
Benefits
- The chance to build something that changes lives – and that people love
- Free BetterHelp accounts for all team members
- An awesome community of co-workers
The is a remote contract position with an annual salary of $145,000 - $190,000.
At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.
